William Hill Casino Cookies Policy
This Cookies Policy explains how William Hill Casino uses cookies and similar technologies when you visit or use our website. It describes the purposes for which these technologies may be used, the choices available to you, and how they may affect your experience.
Cookies help William Hill Casino operate a secure and reliable online casino service, remember selected preferences, understand how visitors use the website, and provide relevant communications where permitted. This policy should be read together with our other privacy and website terms. William Hill Casino is intended for customers aged 18 and over.
What Cookies Are
Cookies are small text files that a website may place on your computer, smartphone, tablet, or other device. They contain information that allows the website to recognise a browser or device during a visit or on a later occasion. Some cookies are stored only while your browser remains open, while others remain on your device for a defined period or until you remove them.
Similar technologies may include software development kits, pixels, tags, local storage, and device identifiers. These technologies can perform functions comparable to cookies, such as remembering settings, measuring website activity, or helping to identify unusual activity.
Cookies do not generally provide William Hill Casino with direct access to other files on your device. The information collected may, depending on the type of technology used, be associated with your device, browser, account, or online activity. The information is handled in accordance with applicable privacy practices and the choices you make.
Types of Cookies
Cookies can be classified in several ways. One distinction concerns their source:
- First-party cookies are placed by William Hill Casino or by service providers acting on our instructions for the operation of the website.
- Third-party cookies are placed by organisations other than William Hill Casino, usually to provide analytics, security, advertising, or other supporting services.
Cookies may also be described by how long they remain active:
- Session cookies are removed when you close your browser or after your session ends.
- Persistent cookies remain for a specified period or until they are deleted manually.
The same cookie may serve more than one purpose. For example, a cookie may support account security while also helping the website remember a language or display preference. The categories below explain the main functions cookies may perform on the William Hill Casino website.
Essential Cookies
Essential cookies are necessary for core website functions and cannot normally be disabled through the website's preference tool. Without them, services you request may not operate correctly or securely.
William Hill Casino may use essential cookies to help with activities such as:
- Keeping you signed in while you move between secure pages.
- Maintaining a secure connection and supporting fraud prevention measures.
- Remembering information needed to process navigation or account requests.
- Managing session continuity and balancing website traffic.
- Protecting forms and interactions against unauthorised or automated activity.
- Recording your cookie preferences where a consent choice is required.
Essential cookies do not usually determine the content of unrelated websites or provide a complete record of your browsing activity. Blocking them in your browser may prevent you from logging in, using account features, completing transactions, or accessing parts of the online casino.
Performance Cookies
Performance cookies collect information about how visitors use the website. They may show which pages are visited, how users move through the site, whether pages load successfully, and whether an error occurs. This information helps William Hill Casino assess and improve website performance.
Performance information is generally reviewed in aggregated or otherwise limited form where appropriate. It may help us to:
- Identify pages or features that are difficult to use.
- Monitor loading times, technical reliability, and service availability.
- Understand how different website areas are used.
- Test changes before introducing them more widely.
- Improve navigation, content presentation, and overall usability.
Where these cookies are not essential, they will be used in line with the choices available through the cookie settings tool or your browser. If you refuse performance cookies, the website should remain available, but William Hill Casino may have less information to identify and resolve technical or usability issues.
Functional Cookies
Functional cookies allow the website to remember choices and provide enhanced features. They are designed to make your visit more convenient rather than to support the basic operation of the service.
Depending on the features available, functional cookies may remember settings such as language, region, display preferences, or other selections made during a visit. They may also help maintain a consistent experience when you return to William Hill Casino.
If you decline these cookies, some preferences may not be retained. You may need to select them again during a later visit, and certain optional features may operate with reduced personalisation. Essential account, security, and transaction functions are not intended to depend solely on functional cookies.
Marketing Cookies
Marketing cookies may be used to understand interactions with promotional content and, where permitted, help present advertising or communications that are more relevant to your interests. They may record information such as whether a promotion was viewed, whether a link was selected, or whether a campaign directed you to the website.
Marketing cookies may be placed by William Hill Casino or by selected advertising and measurement providers. They can assist with activities such as:
- Measuring the effectiveness of promotional campaigns.
- Limiting the number of times an advertisement is displayed.
- Understanding which content or offers attract attention.
- Supporting the delivery of advertising across digital services.
These cookies are not required for you to browse the website or use essential casino functions. If you reject them, you may still see advertising, but it may be less tailored and campaign measurement may be less precise. Marketing cookies will be used only where the relevant settings, permissions, or other applicable conditions allow this.
Managing Cookies
You can manage cookie choices through the cookie banner or preference tool displayed on the William Hill Casino website, where available. The tool may allow you to accept or reject categories of non-essential cookies and change your choices later.
You can also control cookies through your browser settings. Most browsers allow you to:
- View cookies stored on your device.
- Delete existing cookies.
- Block all cookies or selected categories.
- Receive a warning before a cookie is stored.
- Allow cookies only for particular websites.
Browser controls differ between providers and devices. Instructions are normally available in the browser's help or privacy settings. Removing cookies may reset saved preferences and could affect account access, website functionality, or the way content is displayed.
Cookie choices are generally device and browser specific. If you use more than one browser or device, you may need to make a separate choice on each one. Clearing browser data may also remove the record of your previous preference, so the cookie notice may be shown again.
If you have questions about this policy or the use of cookies on the William Hill Casino website, you can contact customer support at [email protected]. Please do not send payment card details, passwords, or other sensitive account information by ordinary email.
Third-Party Cookies
Some website functions may be supported by third-party providers. These providers may place or access cookies and similar technologies when their services are used on the website. Examples may include providers supporting website security, technical measurement, customer communications, embedded content, or promotional reporting.
Third parties may process information under their own privacy notices and policies. Their services may change over time, and their cookies may have different retention periods and purposes from those used directly by William Hill Casino. We take reasonable steps to use providers appropriate for the relevant service, but you should review the applicable third-party information where you want more detail about their processing practices.
Disabling third-party cookies through the cookie tool or browser may reduce the functionality of embedded services and may prevent certain preferences or promotional measurements from working. It will not necessarily stop all communications or advertising, because other settings and channels may apply.
Policy Updates
William Hill Casino may update this Cookies Policy when the website, technologies, service providers, or relevant privacy practices change. An updated version will be published on this page with a revised effective date where appropriate.
We encourage you to review this policy periodically so that you remain informed about how cookies and similar technologies are used. If a change requires a new or renewed choice, the website may display a notice or preference prompt to provide that opportunity.
Your continued use of the website after an update will not override any consent requirement that applies to non-essential cookies. You can continue to manage available categories through the cookie settings tool or your browser controls.
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